How's work in China Social Media?

As with all marketing, social media trends can change drastically from year to year and this is especially true when it comes to social media platforms in China.

As social media sites continue to develop their own niche, brands need to stay up-to-date on the latest platforms to market their business. Whether you are an experienced marketer or a marketer looking to venture into Chinese social media marketing, it’s helpful to know the most popular social media sites around.

While WeChat might have all the answers for one brand, it might not be as successful for another – and while one brand might have tons of engagement on Baidu Tieba, another brand might gain more traction on TikTok. You should have an understanding of each social media platform for brand exposure, each platform’s unique purposes and which platform your target audience uses.

That’s why we’re diving right into the most popular platforms that China has to offer in upcoming 2020.

Why is Chinese social media important for global brands?

The numbers tell you everything you need to know!!

According to a Chinese government study, 802 million people in China are now active internet users. This amounts to 57.7% of the country’s population.

Compare the US’s estimated 300 million internet users or 78.2% of its population. While China might not yet have the same market penetration, it has a greater potential for growth.

Even more interesting is the incredible level of mobile uptake in China: 98% of Chinese people using the internet do so via mobile devices. Compare that with just 73% in the US.

This makes Chinese social media more immediate and dynamic, with mobile users looking to platforms like WeChat and Weibo for the latest recommendations, testimonials, and tips.