Making the Most of Your Facebook Business Page

A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.

Your Facebook business page is a great spot to develop your brand identity and show your human side. Facebook is where you can loosen the tie a bit – don’t be afraid to be funny.

Ultimately you should consider what your key audience would want to see. Share social media images, links, videos, anything, as long as it is connected to your business and it seems like something your target audience would enjoy.

Facebook advertising features include:

  • Demographic targeting by Facebook user data on age, location, education, and interests.

  • The ability to set ad budgets.

  • Ad testing, in which multiple ad versions can be run simultaneously in order to compare ad designs and setup.

  • Built-in ad performance measurement tools

The Benefits of Facebook Lead Ads :

A user is browsing through Facebook and comes across your ad. They decide that what they’re seeing and what’s being offered is highly relevant, so they decide to click to learn more.


The user is then taken to your landing page, where there is a form for them to fill-out with information, such as their name and email address. Ideally, they fill out the form and you are able to get back to them in a timely manner.

Overview :   Lead ads on Facebook make it easier for potential customers to submit their information to you, via any device.

Customers can schedule an appointment or request more information about your products and services. This is done through a lead ad form — which appears natively in feeds — that has some information already pre-filled, based on the information customers have shared with Facebook.

The best part? The user never has to leave Facebook to complete your form!