• DigitalMtc

5 Digital Marketing Strategies for your business!

Updated: Jun 20, 2020



Without Internet marketing strategies, your business doesn’t have a map for achieving its goals. You know what you want to accomplish, but you don’t know how. That often leads to the launch of a digital marketing campaign that fails to drive any results.



" Establishing a Digital Marketing Strategy is critical. If you partner with an experienced full-service digital marketing agency, like Digital Marketing Corner, you can trust that one of our initial to-dos is building a smart and competitive strategy for your company. "


1. SEARCH ENGINE OPTIMIZATION (SEO)

Search engine optimization (SEO) is one of the most effective digital marketing initiatives today.


2. PAY-PER-CLICK ADVERTISING (PPC)

PPC is a paid form of advertising that relies on an auction-based system

Stun Your Readers .


3. CONTENT MARKETING

In content marketing, your business focuses on reaching, engaging, and connecting with consumers via content


4. EMAIL MARKETING

Email marketing focuses on retaining existing customers, as well as gaining new ones. It’s an excellent technique for building brand awareness, keeping your company top-of-mind, and encouraging repeat purchases.


5. SOCIAL MEDIA MARKETING

Social media marketing focuses on building brand awareness and increasing conversions. A social media marketing campaign can feature one or several social media platforms, depending on your target audience and their platform preferences.


A few of the most popular platforms for this Internet marketing strategy include:

Facebook Twitter Instagram Pinterest LinkedIn


WHAT IS SOCIAL MEDIA MARKETING’S GOAL?

The core goal of social media marketing is to increase brand awareness and conversions, as well as build and maintain your company’s reputation. That is why social media marketing focuses on creating informational and promotional content, plus interacting with users on the various platforms.




With less than 30 % of companies using social media as a marketing strategy, there is an immense opportunity for businesses that invest in it. Even better, more than 25 percent of a user’s Internet time is spent on social media — meaning it’s a perfect outlet for connecting.


No matter your industry, word-of-mouth recommendations are powerful — and now, social media serves as an outlet for digital word-of-mouth recommendations. If you’re inactive on social media, you exclude your business from these conversations.


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