Why company Need a digital marketing strategy?
Updated: Jun 20, 2020
The importance of creating and using a digital marketing plan to support digital transformation and company growth
Where do you start if you want to develop a digital marketing strategy? It's still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers.
" Yet they don't have an integrated plan to grow and engage their audiences effectively. If your business doesn't have a plan you will suffer from the ten problems I highlight later in this article and you will lose out to competitors who are more digitally savvy "
Another challenge is the sheer scope and scale of digital marketing. There are so many great digital marketing techniques ranging from search, social and email marketing to improve the digital experience of your website.
Within each digital marketing technique, there are lots of detailed tactics that are important to success, so they need to be evaluated and prioritized, for example from dynamic content for email automation, website personalizate to programmatic, re-targeting and skyscraper content for organic search.
A recommended approach for developing a digital strategy ...........................................
Whether you have a strategy or not, at the heart of the Smart Insights 'Opportunity, Strategy, Action' approach to improving digital marketing, is bench-marking to compare where you are now to assess the potential against where you need to be in the future.