Why Digital Marketing is Vital to Your Business Growth
Updated: Jul 17, 2020
Let’s break down what digital marketing is, why it’s so important, and why the role of digital marketing plays such a pivotal part when it comes to business growth.
By the end of this article, you’ll recognize why digital marketing is so important to grow your business–and you’ll know how to leverage the power of the Internet to help your business thrive. Digital marketing has been rising in popularity over the last several years. And there’s a simple reason why: the world is online. Technology Review gives us the stats–in 2000, the average American spent about 9.4 hours online. Today, most people spend 24 hours a week on the Internet, most of the time using their smartphones.
Internet usage is growing, and as a business owner, you’ve got to take advantage of this. Know where the role of digital marketing stands in your business — or you’ll be left behind.
The Role of Digital Marketing is Perfect for Small Businesses
If you have a small business or a start-up, you probably don’t have much money, time, or manpower to invest into traditional marketing techniques. But that’s okay! You don’t need a fancy building with hundreds of people on staff. You just need a simple but solid digital marketing strategy.
Digital Marketing is Easy to Track
Your goal is simple: conversion. You want the people visiting your website to download that lead magnet, join your email list, and eventually become your newest happy customer. And with digital marketing, tracking your conversion rates is a breeze.
High conversion rates equal business growth, and the Internet makes it simple for you to keep an eye on what’s converting well and what’s not. According to Google Ads, conversion rates are calculated by taking the number of conversions and dividing that by the number of total ad clicks that can be tracked to a conversion during the same time period.
Happy day to share on Digital Marketing tactics